Amazon’s Prime Video streaming service will start showing ads in early 2024, following competitors like Disney+ and Netflix. The ad-supported tier will be available in the US, UK, Germany, and Canada first, and then expand to other countries later in the year. The price of the standard Prime subscription will stay the same, but subscribers will be able to pay an extra fee for ad-free content. Amazon says the ad-supported tier will have “meaningfully fewer ads than linear TV and other streaming TV providers.”
Streaming platforms are adding ad-supported tiers to attract new customers and boost revenue as subscriber growth slows. They are also cracking down on password sharing between users.